Gamut turns AI-generated portraits into physical startup outreach
Gamut sent a physical Renaissance-style portrait featuring recipients dressed as medieval knights. The company said its agents created portraits of 130 startup founders, sourced their photos, ordered the paintings, located their offices and mapped delivery routes.
The campaign combines AI-generated content with physical delivery and is framed as a creative go-to-market and corporate-gifting tactic. Bringing the output into the physical world is described as making it more impactful than ordinary AI-generated content.
The approach could lose its novelty if similar Renaissance paintings become widespread.
