Decagon launches São Paulo office as international expansion accelerates

Decagon is launching a Latin America office in São Paulo after seeing rapidly growing activity in Brazil, where it already counts Mercado Livre among its customers. The company says the local team will be primarily focused on go-to-market efforts, while its voice agents must perform well in Brazilian Portuguese.

Decagon says it expanded from upper-mid-market, technology-native customers to large enterprises, including banks, Deutsche Telekom, American Airlines and Delta Air Lines. It then opened a London office and added customers in Germany and the United Kingdom, while also establishing a small team in Australia.

The company says it evaluates markets by technology adoption, market size and its ability to serve customers. It also waits for customer pull before deploying substantial local resources, citing Brazil and Europe as examples.