Home-improvement projects drive repeat, urgent Home Depot visits

Home-improvement shopping trips can turn into several additional visits as customers discover they need different nails, screws, or other materials. One shopper described returning seven times despite not undertaking a major project.

The analysis characterizes this repeat-trip behavior as a form of retention or “anti-churn.” Demand can also be highly time-sensitive: DIY customers and professionals may need to return immediately when they run out of supplies because the job cannot stop.