Identity-security product uses a family graph to personalize onboarding

The company says it spends substantial time streamlining onboarding for identity and security products, where setting up accounts and using the product properly can be a hurdle. It treats time to value—how quickly a customer reaches something useful—as a major metric.

Its product places the family at the center and uses a “family graph” to map relationships among connected people. The company says its reasoning and inference systems use that context to build an end-to-end view of the customer, enabling more personalized onboarding and ongoing monitoring.