Personal agents could confuse email unsubscribes with subscription cancellations

Personal agents focused on saving money and canceling subscriptions could create customer-support problems, a subscription-business operator warned. The operator predicted a wave of users asking why they no longer receive email after an agent canceled a recurring subscription.

Clicking an email’s required unsubscribe link stops email but does not cancel the subscription. Restoring someone to the mailing list may require renewed consent under federal email-list laws. Rocket Money was described as using human assistance to cancel subscriptions or try to renegotiate bills.