Omaha Steaks CEO: 48% of revenue comes in three weeks

Omaha Steaks president and CEO Nate said that 48% of the company’s revenue comes in three weeks. During the holiday season, the business focuses on managing order velocity, scaling systems and using AI to serve more customers faster without degrading service.

Nate said 20% of product SKUs account for 80% of the business, making it important to manage the highest-velocity items. He also described the brand as widely recognized: in his estimate, 93 out of 100 people in a room know it, across the country.