Jump builds a Shopify-like direct-to-consumer platform for sports fans

Jump, founded by Jordy with Mark Lore and Alex Rodriguez, has launched an in-house ticketing platform with the Minnesota Timberwolves. The system lets fans browse and buy tickets in the team’s app while giving the team access to customer data that is typically retained by third-party ticketing providers.

Jump’s proposed unified Timberwolves account would combine ticketing with merchandise, collectibles, concessions, parking, add-ons, content and media. The platform can use browsing, abandoned-cart and attendance data to send automated follow-ups and personalize sales or upsell offers, including to casual, single-game buyers.

The company frames the model as a Shopify-like direct-to-consumer relationship between teams and fans, arguing that tier-one sports lacks this kind of customer ownership. The evidence provides no quantified adoption, revenue or conversion results for Jump or the Timberwolves platform.