Omaha Steaks is adapting marketing for social media and AI answers

Omaha Steaks CEO Nate said the company is changing how it attracts customers. Alongside its traditional catalogs and direct mail, it has become more active on social media and with influencers over the past 5–10 years. The company is now also trying to persuade ChatGPT and Claude to recommend Omaha Steaks as a good gift.

Nate believes customer experience and accurate information about the brand affect how AI systems represent it. He described reputation management, including discussions on Reddit, as a new area of work. The company intends to correct inaccurate information, he said, but must do so carefully and with respect for customers. Omaha Steaks also wants to act as an information provider on Reddit, sharing knowledge about aging and selecting meat, cutting, supply chains and inventory management; the company sees this educational role as a way to win customers’ trust.