Boat Buying Takes 200–250 Days and Starts with Digital Research

The average boat-buying journey takes about 200 to 250 days, reflecting a research process rather than a short transaction. It usually starts with digital search.

Buyers then form opinions through boats they see on waterways, friends’ boats, social media, dealers and sea trials. Boat shows, including events in Newport, Atlantic City and Fort Lauderdale, are used both to begin research and to build confidence in a purchase decision.