Final Lap Plans Car Auctions With Short Bidding Rounds

The hosts discussed a new company from Marshall Haas called Final Lap, which is developing a car-auction format. As they described it, rather than listing a car for about a week as on Bring a Trailer, auctions would run in short rounds of roughly three minutes. Each new bid would add about a minute, and a series of cars could be auctioned in roughly an hour. The first auction is scheduled for next Thursday at 10:00 a.m. Pacific; no calendar date was given. One host said he was excited about the concept and expected strong execution.