Branded cans used for gifting and conference campaigns

Brands can use branded cans for campaigns or customer acquisition, with third-party fulfillment partners packing and shipping them to prospects as gifts. Conferences were also described as an effective distribution channel; gifting was cited as a use case associated with Ramp.

A Paper activation outside Figma Config was said to have gone viral on Twitter and was described as the conference’s “highest-converting booth” despite having no booth. The account argued that giving people a free, tangible product can create reciprocity and drive higher returns for a brand; no return or conversion figures were provided.