Back-pain wearable targets January shipment and first-customer waitlist

Rohan said the company is aiming to begin shipping its back-pain wearable at the start of January. The timing remains a target, and no final price was specified.

He said extensive engineering work had reduced unit economics so the product could be offered more affordably, and said the company was trying to charge as little as possible while keeping it viable. The waitlist for first customers was to open through yourbackhurts.com.