Jay Leno says he turned down a $1 million advertising deal

Jay Leno said he turned down a $1 million offer to promote Budweiser. He explained that he does not drink and did not want to advertise a product he does not use. Leno also did not want to appear in commercials between his own television appearances: he felt he was already on TV enough. He said he preferred not to turn his celebrity into a constant advertising platform.