Call of Duty League remains a key marketing channel despite limited esports expansion

The Call of Duty League remains active and important to the company as a showcase for elite competition and a significant part of its marketing mix. The company held its championship event in Paris, where hundreds of thousands of people watched the tournament, according to the executive.

Esports investment has not developed into the massive new asset class some investors once anticipated. Established leagues tied to major AAA games are doing well, but expansion into newer and additional games is less evident. The executive said esports has substantial potential when marketed effectively and supported by the right people.