Meta’s Muse gains product and market momentum

A cited estimate says Meta rose 27% during the month, almost entirely because of Muse, though that causal link was questioned. Investors who tried the product reportedly gave it strong reviews, and Muse was described as temporarily leading a subcategory despite being built on a model that is not frontier-level.

Muse can be integrated into Meta’s shopping and messaging products; Shopify also announced a partnership with it. As Muse grew, Threads reportedly fell down the charts while Instagram prominently promoted Muse. The expectation expressed was that Muse could offer more monetization opportunities than Threads, including through Meta’s small-business base.