Apple proposes a 15% commission on App Store link-outs amid regulatory pressure

Apple has proposed a 15% commission when App Store apps direct users to external websites, while retaining reporting requirements. The proposal follows the Epic v. Apple ruling that requires Apple to allow such external links; with Stripe fees, the earlier structure could have approached an effective 30% cost. It remains uncertain whether the judge will approve Apple’s new model.

Much subscription-app monetization has already shifted to the web: companies commonly direct advertising traffic to websites for registration and payment before users download or log into the app. Games are adopting similar approaches, putting further pressure on App Store commissions.

Apple’s App Store is facing increasing criticism from developers and regulatory demands, including requirements related to alternative payments and app stores in the EU, Japan and Brazil. Reports cited in the discussion said Eddy Cue and Ternus may seek higher App Store margins and recurring revenue, while Phil Schiller has stepped away from managing the store.