Fish.audio’s New York Subway Billboard Puzzles Viewers

Fish.audio ran a billboard campaign in the New York City subway with the message: “We put voice AI on a silent sign.” The wording prompted questions about whether the advertisement was genuine or a prank, and about how an audio-focused product fits a medium that cannot be heard.

The company’s listed offerings include text-to-speech, speech-to-text, audio separation, voice changers and translation. Its site also identifies HeyGen and several games companies, including Clout Kitchen, as partners or customers; the company was suggested as a possible ElevenLabs competitor.