Gstaad Guy says a niche audience—not viral reach—shapes his creator business

Gstaad Guy says he started the account about eight years ago after a private video spread on WhatsApp and someone stopped him on the street to say they had seen it. Before Reels launched, Instagram paid selected video-native creators, including him, to use Reels instead of IGTV. He says he has followed his audience rather than the algorithm and still aims to serve the account’s original niche of private, wealthy followers, despite now having millions of followers.

He says he rarely uses the Colton character now because audiences are tired of that archetype, while Constance remains novel partly because people who fit it are private and do not post their lifestyles as much. He tracks whether specific audience types engage with videos made for them, calling it a failure if the intended person does not engage—even if a video gets millions of views. He says brands work with him because they struggle to reach that niche audience; the strongest current business demand is in the US, where brands want him to bring a European touch and storytelling to their businesses. He attributes the page’s rapid growth to Americans’ curiosity about Europe.