Reddit ties falling referrals to Google AI Mode and requires users to log in

The hosts discussed Reddit CEO Steve Huffman’s remarks that Google no longer sends users to Reddit as it once did, as people get answers directly in AI Mode. In their account, Huffman said Reddit was not counting on Google traffic returning and would focus on what it can control. Reddit is moving to a model in which users must log in to access the service. The hosts described this as a registration wall, not a paid subscription.