Snap’s Specs face a tough path against Meta and Apple

Snap’s Specs were assessed as more likely to be an incremental entertainment product than a mass-market hit. One forecast put sales below 10,000 units and said Snap could struggle to stay competitive with Meta unless it has a substantially better version that has not been shown. Apple was also expected to enter the smart-glasses market, though the suggested name “Apple Glass” was explicitly speculative.

Meta’s glasses were seen as having an advantage in offering hearing assistance in a glasses format. Marketing featuring people with hearing impairments was described as showing how a modest technology could make a major difference to those affected by hearing loss.