Call of Duty Uses AI for Productivity but Remains Wary of Generated Creative Content

The Call of Duty team views AI as a productivity aid, citing meeting notes and small efficiencies that can add up across a company of approximately 4,500 employees. AI-generated visual references may also communicate the initial direction of a concept before professional artists and designers produce the final work.

The team says gaming-community sentiment toward AI is not positive and that it wants to avoid putting low-quality generated content on the market while protecting its studios and publishing unit. The discussion contrasts newer generative systems with established tools such as Adobe and SpeedTree, an algorithmic tree-generation system that is described as largely uncontroversial.