Boom Pop founder says travel accounts for about 10% of global GDP

In a discussion of the company’s work, Boom Pop’s founder described travel as a huge industry—about 10% of global GDP—and said they were seeing major companies double down on travel. The founder also claimed that meeting in person is 34 times more effective than meeting over Zoom, citing a study without identifying it. This is the guest’s estimate; the conversation provided no further details about the company or its product.