Generative AI Makes Musical Talent Harder to Identify

A producer with roughly 20–30 Billboard No. 1 hits reportedly says AI has made it harder over the past year to judge which submitted demos show genuine potential. Anyone can now make a song that sounds at least decent, potentially obscuring whether it contains a strong underlying idea.

Suno was described, based on one user’s experience, as generating something in about 10 seconds. Because AI music tools are available to people worldwide, competition for emerging artists may intensify, but it remains unclear whether broader access will lead to more or fewer new artists entering the industry.