Gstaad Guy uses Constance and Colton for luxury’s “what” and “how,” but explains the “why” out of character

Gstaad Guy’s Constance and Colton represent contrasting impulses in luxury consumption: heritage and discretion versus hype and status. The creator says the characters use satire to tell the “what” and “how” of that world, and can reflect opposing desires within the same wealthy consumer.

He says he now rarely uses Colton because audiences are saturated with similar characters, while Constance remains comparatively novel. He links that appeal partly to the privacy of people who fit the archetype and their tendency not to post their lifestyles as much. For the “why” behind luxury, he breaks character: he felt it would be disrespectful to address the motives of people—such as hoteliers, restaurateurs and craftspeople—who put serious love and passion into their work while speaking as a character.