Dayjob and Medici’s Cod Campaign Included a Limited-Run SKU

Dayjob and Medici, the parent company of David and Hall Pass, used the same team for a fish-product campaign. The campaign included boiled cod that was actually delivered to customers.

The boiled cod was offered as a SKU for a period of time, apparently as a special launch or drop. It was unclear whether the original boiled-cod product was still available, although the website still listed canned wild-caught Atlantic cod for sale.