Kashi’s AI ad draws criticism for awkward lyrics and lack of polish

Kashi’s latest direct-response ad pairs an AI-generated song with AI-generated video inspired by Pixar. Brian Pempus called it “among the most dystopian ones I’ve seen.” Its lyrics awkwardly describe a man sending his girlfriend money and then handing her money, including the ambiguous line “Every month I send her money from groceries.” The ad was also criticized for clumsy wording and lack of polish.

A separate weight-loss-pill video used a soap-opera-style secret-relationship hook; one viewer said they watched its full three minutes, while commenters asked why they had watched it. Such hooks and flaws may draw attention and comments, potentially amplifying ads, though their outcomes through algorithmic ad generation are uncertain. AI video was also characterized as deep in “sloppification.”