As AI Commoditizes Design, Taste and Human Credibility Matter More

The analysis argues that as AI makes polished brand elements such as 3D assets widely accessible, companies need distinctive taste, cultural awareness and a clear sense that a real human team stands behind them. Brand can be understated and expressed through what a company does and its presence on Twitter, rather than only through its website.

It also argues that AI-generated writing is often recognizable through overused phrasing and formatting. Detectable text can feel disrespectful or oversaturated enough to make readers stop, even when its underlying quality may be comparable to ordinary writing; Codex responses were described as sometimes obnoxious.