Aura Builds Enterprise Security Around the Consumer–Workplace Overlap

Aura’s enterprise-security model is based on the view that the boundary between home and work has become blurred. The company sells its product to large enterprises and speaks with their CISOs, who report that protecting the enterprise increasingly requires accounting for employees’ consumer environments.

Aura argues that many enterprise scams and breaches begin on the consumer side and use employees as a channel for social engineering. It considers greater consumer awareness of these threats a potentially critical part of enterprise protection, although no specific enterprise products, contracts, or performance metrics were disclosed.