McLaren’s new wordmark accompanies plans for an SUV, manual supercar and W1

McLaren says its new wordmark draws on the original letterforms of the family name painted above a service station in Remura, New Zealand. Its planned SUV is described as an Urus competitor; the MCL is a manual supercar, while the W1 continues the company’s hypercar line alongside the F1 and P1 lineage.

The product mix could help McLaren reach different buyers: the SUV may become a significant source of revenue, and the manual car could appeal to enthusiasts. Those outcomes remain possibilities, and the company would still need to create more demand and succeed in Formula 1.