Freebean crosses 100,000-can mark with coffee-based ad model

Freebean founder Adam Krasinski said the company has crossed the 100,000-can mark across several distribution channels, including accelerators and incubators, conferences and trade shows, and college campuses. Freebean uses free coffee as a targeted, trackable, tangible out-of-home advertising medium.

Krasinski said coffee was chosen because it is widely consumed: he cited a figure of 66% of U.S. adults drinking it daily. He described the cans as ads people “sip, not skip” and said the format can reach varied demographics, citing Ramp and Red Lobster as customers.