Snap launches Specs with AR demos, $2,200 price and preorder availability

Snap officially launched Specs the previous day with a keynote-style presentation and live demonstrations. The glasses were pitched as an alternative to looking down at a phone, placing visual overlays in the user’s field of view while preserving awareness of the surrounding world. Demonstrations included live shopping, voice-controlled browsing, movement-driven music creation, controller-free hand tracking and augmented-reality ping pong.

The launch also presented enterprise concepts, including visual guidance for connecting wires in a server box and interactive instructions for assembling furniture. A YouTube demonstration initially failed to open correctly but eventually worked and was described as a minor hiccup. The glasses support hand tracking without a separate wristband or controller; tinted and untinted versions, or adjustable tinting, were discussed, although the exact configuration was not established.

Specs was cited at $2,200, with a $2,400 option that does not require Wi-Fi. The glasses have no tethered puck or dangling battery and were available for preorder, but not yet for ordinary ordering at the time of the report. The product was characterized as an expensive, early-stage device.