Dyson enters premium oral care with the roughly $500 Camra Jet toothbrush

Dyson is entering oral care with the Camra Jet, a premium toothbrush priced at about $500. The product is positioned as a luxurious physical gadget and a potential holiday gift.

An assessment in the source is that the toothbrush could sell well over several years because it is used daily and is less likely to collect dust than some internet-connected devices. However, it remains unclear how valuable buyers will find its imaging features or whether the product will justify its high price.