AI makes it faster and cheaper to test product ideas

AI tools make building products fast and cheap enough that developers can try many ideas instead of committing all their effort to one. A developer with 30 ideas can now build them all, put them in front of users, and focus more on the ones that work; the advice to pick one idea was considered right two years ago, when building 30 was not feasible.

The approach favors many experiments, quick feedback, and acceptance that many attempts will fail. It also echoes venture investing: getting three bets out of 10 very right can, as one formulation put it, pay for the others.