Venture GPs sharpen their positioning around investment stage and expertise

Venture GPs are clarifying whether they focus on building companies in inception rounds or act as financing partners, and which company stages and needs they serve. One investor said this level of precision is necessary today, unlike five or ten years ago.

A fund’s edge may come from technical expertise that helps identify opportunities, a focus on companies at a particular point in product-market fit, or specialized networks. Examples included access to a network of product managers and a GP partner with a background in PR and company positioning.