Profound launches Profound Ads as it expands toward an AI marketing company

Profound said it has quietly launched Profound Ads, a product initially used by brands including Ramp to create, publish and measure paid advertising on generative platforms. The company plans to expand it across all media platforms and described the product as a way to deploy media spending dynamically across different surfaces.

The launch extends Profound’s earlier focus on measuring how AI systems describe brands, products and services. Profound said it has raised $180 million from Sequoia and Kleiner Perkins and that roughly one-third of Fortune 100 companies use its marketing tools. The company said its broader goal is to build a canonical AI marketing company, while the scale and commercial results of Profound Ads remain undisclosed.