Tech companies turn to branded watches, while Jensen Huang wears a $3 million Richard Mille

Technology companies are described as notable buyers of commemorative and branded watches. Rolex has made corporate editions, including versions associated with Domino’s and Halliburton, while Tudor is said to have produced Black Bay watches for OpenAI and possibly Google. The commentary notes that some company logos look questionable or inelegant.

NVIDIA CEO Jensen Huang was seen wearing a rare Richard Mille RM 27-05 Rafael Nadal, estimated in the discussion at about $3 million. It is unclear whether Huang received the watch as a gift or bought it himself; the watch was described favorably and metaphorically as a “GPU on the wrist” or “Blackwell on the wrist.”