Consumer harm remains central to antitrust cases

A single platform can make services more convenient, but may also gain pricing power over consumers. The analysis noted that current antitrust law requires proof of consumer harm; market concentration alone is not enough. The evidence cited includes monopoly rents, price increases, rising profits and financial harm to consumers.

Google Search was cited as difficult to challenge on this basis because it is free. G Suite was described as steadily raising prices, but with viable alternatives. Amazon was also cited in connection with the claim that it had not raised prices perniciously against consumers.