Trim’s subscription feature was followed by Truebill’s stronger execution

Trim’s co-founder said the personal finance app was among Plaid’s biggest early customers and was the first to show users a list of subscriptions charged to their credit cards. The feature later became competitive, and the co-founder said Truebill copied it but ultimately out-executed Trim.

Truebill’s sale to Rocket Money was mentioned, but the exit value is uncertain: one estimate was about $1 billion, while another account put it much lower.