USV launches Supertake, an agent for automated investing

Supertake launched out of venture firm USV less than two weeks before the conversation. Its product lets users express an idea or view of the world, then has a Frontier agent build a corresponding investment portfolio and invest in it automatically. A USV representative said the portfolio will be rebalanced in real time to reflect the user’s goals.

Supertake grew out of USV’s thesis of “obliterate, don’t automate”: the firm believes agents can do more than speed up existing workflows—they can reshape markets. USV saw personal finance as one such opportunity, but said it could not find a company building the product it envisioned, so it decided to build Supertake itself. The firm is currently hiring leaders for the company.

More broadly, the USV representative described the firm’s approach to early-stage investing as providing capital to people with strong ideas so they can explore them; when a promising idea has no one working on it, the firm looks for a person to pair with the capital. The representative added that AI is making it easier to create such companies. Generalist was cited as an earlier investment in nascent technology.